My proposal for the branding of Kingston School of Art’s 2023 Degree Show. The identity centres around a bespoke mono-spaced but almost bursting-at-its-seams typeface, inspired by the now established online and in-person model of the event.
The Degree Show typeface has seven variations, each representing a different discipline studied at KSA and based on the practical foundations a student learns via that course: from misprints in illustration to the folding and pinning of fabric in fashion, from laser-cutting in product design to finding focus in photography and film-making. These adaptations work together to create an accumulative, dynamic identity.